Why Home Staging Works, Part 2

Before home staging

Before: Exit Stage Right

As a follow up to our previous Why Home Staging Works post, we wanted to talk about what doesn’t work in home staging. The last thing you want as a home seller is a potential buyer to go running for the hills when they enter your home. It’s very difficult for current homeowners to detach themselves from their homes during the selling process, but (and we can’t stress this enough) this step is absolutely crucial. You may think you have great taste or that showing off the unique personality of your home is a selling point, but tread very carefully here. Home staging works because it is designed to appeal to the greatest audience possible in order to showcase your home’s strong points – and no one is more suited to help you with this task than a professional home stager. Let’s play a game before we dive in: guess how long the home in the photo above sat on the market.

Themes: You probably love the beach (and so do we!) and want to remind yourself of your honeymoon in Hawaii, but not everyone appreciates beach items and colors plastered all over their future living room. Likewise, your little princess may adore her sparkly pink room, but the childless couple looking for a room to turn into an office will have a hard time looking past the fluffy décor to imagine a desk. It might just be paint and personal objects that will go away, but visuals are everything and when a buyer walks into a room that they intend to have a completely different look, themes make it nearly impossible for them to see what they’re looking for.

Unique Furniture: Let’s face it, some people just have bad taste when it comes to decorating their homes. If you have elected to rent furniture for your home staging, keep it neutral and stay away from eccentric furniture that may scare buyers away. Appeal to the most people possible with clean, contemporary, rented furniture. It’s appealing for a reason!

after home staging

After: Exit Stage Right

This photo is the same room as the first one, only with way better furniture arranged by a professional home stager. The owner could not be convinced to change the orange accent wall or the maroon carpeting, but with clean modern furniture added it looks refreshing and desirable. Did you guess how long this home sat on the market? Leave a comment if you guessed 30 days!

Remodeling: Remodeling has consistently been a way to achieve a higher selling point and profit during a home sale, but keep in mind that simplicity is the way to go. If you have already remodeled your home to cater towards certain needs, for example a handle bar for assistance into the bathtub, you may want to consider removing these fixtures. Unless you are located in an environment or neighborhood which attracts certain buyers, specific items that aren’t usually found in the average home will cut down on your selling potential drastically because buyers will see the house as “marked” for a purpose they don’t need.

Separation Anxiety: You raised your children in this home, or maybe it was your first purchase with your spouse, and of course it’s hard to let go. The fact of the matter is the next guy just doesn’t care about your history there nor do they want reminders of it – you want them to pay good money for this house and they’re only willing to do so when they view it as theirs. Eliminate all personal possessions such as photos and kids art and replace it with neutral, abstract art. This can be hard if you still have to live in the house while it’s on the market, but this is really where a professional can help you.

There is incredible value in having your home on the market for as little time as possible, especially while obtaining the asking price you wanted. Professional home staging helps so many homeowners make the selling and moving process quick, and when it comes down to it that’s a major stress reducer. Home staging works when it’s done right!

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